EcoEat

"Transform food waste into opportunity with AI."

EcoEat makes reducing food waste simple, accessible, and impactful. It’s a platform where businesses and individuals connect to sell, donate, or find surplus food with ease. Designed for maximum efficiency, EcoEat empowers users to act sustainably without added complexity. For individuals, EcoEat is a tool for giving or finding food locally. With an AI assistant, users can quickly post surplus food by simply snapping a photo, no tedious forms, no confusion. Gamified features track the weight of food saved and calculate the positive environmental impact, turning sustainability into an engaging experience. Businesses benefit from advanced tools like bulk uploads and AI-driven suggestion, making it easy to manage surplus inventory and connect with bulk buyers or charitable organizations.

Timeline

2 months

Status

Design launched, currently under developing and expected completion by Q1 2026

Team

PM, UX Designer, Visual Designer, Motion Designer

My Role 🧑‍🎨

UX & Motion Designer, led UX design for application user flow and gamification motion design; contributed to logo and branding design.

The Challenge

How can we tackle food waste by bridging the gap between information distribution and raising awareness in an engaging and enjoyable way?

The Goal

Develop B2B and B2C platforms integrating gamification and AI-powered posting to streamline content creation while enhancing user engagement through data visualization.

Design Awards

Highlights 🤩

How it works

This video introduces EcoEat’s product flow, guiding viewers through log in, sustainability scoring, and personalized insights. The visuals emphasize how the app translates everyday food choices into meaningful environmental impact awareness.

Main Features

I identified AI and gamification as major opportunities, introducing AI-powered posting feature that scans single or multiple food items and auto-generates posts after capturing an image. Additionally, I integrated green energy rewards to boost engagement and raise awareness about reducing surplus food.

01. AI powered Auto Posting

Point your camera and post in a snap, powered by AI.

02. Contribution, Gamified, Visualized

Showcase the environmental impact and fostering deeper engagement.

03. Post in Batch

Scanning multiple items and post in one at once.

04. Content Management System

Manage and track environmental impacts for businesses, fostering sustainability and improvement.

Design Process 🔍

Research

Why food waste matters? 170 millions metric tons CO2 yearly (EPA), food waste = emissions from 42 coal plants, 30% -40% of U.S. food wasted (USDA)

Design Thinking

Research showed that food waste is driven less by missing solutions and more by low awareness, weak motivation, and difficulty taking action. While existing products like Facebook Marketplace, Too Good To Go, Uber Eats, and Connecteam address parts of the ecosystem, none focus specifically on food waste as a behavior-change problem.

This revealed an opportunity to bridge information distribution and awareness in an engaging, actionable way for users struggling with food waste. EcoEat is designed as a B2B and B2C platform that leverages gamification, AI-powered content creation, and data visualization to lower participation barriers, motivate users, and encourage sustainable behavior change.

Ideation & Sketch

Style Guide

Hi-fi Prototype 🥳

#1. EcoEat: APP Design (B2C)

Designed an application enabling users to post and order directly through EcoEat, track green energy rewards, and receive AI-driven recommendations. User flows include onboarding, log in / sign up, AI-powered posting, place order, orders & messages, and profile.

01. Quick Onboarding

03. AI-powered Posting

04. Place Order

05. Orders and Messages

06. Profile

#2. EcoEat: Tablet Design (B2B)

Designed a dashboard for corporations and businesses to post, order, track, and manage data seamlessly through EcoEat. The platform enables them to earn green energy rewards and receive AI-driven recommendations. Key user flows include the dashboard, AI-powered posting, and marketplace.